Point #2 – What to Do When Opt-in Offers Fail
A good autoresponder
Something to offer potential customers (opt-in bait)
A hook to capture the contact information in exchange for the offer (opt-in capture form)
You are sure you have juicy bait and a lake full of fish; but the fish are not biting. You have the core components required for capturing leads; but when that is not happening, you must evaluate a few things – something is missing.
Check all of the following:
- Are you sharing links to your opt-in offer? If not, then it is time to start. It is not a matter of “If you build it, they will come.” You have to let people know about your offer.
- Put a teaser and link to the webpage that contains the opt-in offer EVERYWHERE: In your email signature – On your business card – In your phone messages – In forum signatures – Even your car window.
- Use a dedicated squeeze page. Yes, you can put an opt-in form on your home page and posts, but leverage a dedicated squeeze page for collecting email addresses. I’ll talk more about this in the next posting.
- Are the people you are attracting hungry for what you are offering? Let’s say you are building a list of people who want to know how to cook French cuisine. It is probably not a good use of your time participating in a weight-loss forum. People there just aren’t “hungry” for your topic. You may get some leads from this activity from people who are curious, but you cannot build a business from curious shoppers. Use your time more wisely by participating in a “how to cook” forum or someplace with similar interest full of hungry buyers.
In the next post I will share why you need a page dedicated to the opt-in process.