The big question is always: Where do you get email addresses to make up your contact list?” There are a number of effective methods, but one of the most popular and widely used is employment of a squeeze page.
If this is a new term to you – a squeeze page is a simplified html or web page that prompts a visitor (potential customer) to give you their name and email address (see example above).
You must include an Opt-In Box in order to capture their information.
A-Weber offers tutorials on how to create this – including a number of proven templates. Below is a good example.
There are a number of strategies that can be used to convince the visitors that providing their email addresses will be beneficial in some way. For example:
- Offer freebies such as eBooks or short reports. As long as you own the copyright or the materials come with unlimited re-distribution rights, you can continue giving the eBook to visitors.
- Offer a free video – how to’s are very popular.
- Offer a free course that will be mailed in weekly installments for X number of weeks.
- Offer a free trial of a product or service.
- Offer coupons that can be redeemed at a future date.
The possibilities for offerings are endless.
Keep your squeeze pages simple and easy to read – with a powerful headline!
Use graphics, color and white space to make the page interesting and attention-grabbing.
If you can hold the visitor’s attention, keep him/her reading, and have a good offer, the visitor will give you contact information, which immediately becomes part of your LIST.
You have undoubtedly heard – the money is in the list – and it is! Check out this article: Start Building Your List Today.
As your list grows, you will have more and more people to send updates, product offers, and other promos. These are all potential customers who will buy your products and services if you do it right.
Squeeze pages with opt-in boxes are a smart and effective strategy for building your business. See my other articles for more detailed information.
- Purpose of a Squeeze Page
- Squeeze Page Technique for Peak Conversion
- Elements of a Squeeze Page that Converts