Ranking of any website depends on a several factors. The main factor is the relevance of the article to the key words used; plus, the number of times that page has been linked and viewed, etc.
These are quite easy to track; and if the results are noted and studied, the rankings of a website can increase considerably. It is important to focus on getting your website linked through other pages.
Another major factor is how often you update the content on your website. Frequently edited and updated sites receive higher ranking in search engines than those that are generally ignored by the owners.
Regular editing of the content on a website as a whole may be extremely challenging at best, or may not be an option at all. If that is the case, try adding a BLOG to your website. A Blog can function as a forum for people to discuss the themes that are the focus of your site.
The Blog creates a platform for you to post regularly about your operations and related key themes, which keeps your website active. You do not have to restrict your blog content to just text, consider using pictures and videos, as well.
Establishing a Blog
• Cost is not typically a problem when establishing a blog. Free blogging services are quite popular all over the world. For example – Google’s Blogger and LiveJournal are free. Plus, they help you build a blog to fit your theme and personality. LiveJournal even offers a mobile version now.
• If you are not comfortable with web designing techniques, no problem. Creating your blog is not as complicated as designing a website. These blogging services provide a wide range of templates that allows you to choose one that suits your taste and style.
• You must use your discretion while blogging. This is particularly important if you are incorporating a blog into your website, or creating a blog to increase awareness of your product. Keep in mind that you are creating an open forum which will be available to a massive audience. Do not say anything that may end up angering your clients. Politics and religion are the two most controversial topics and must be approached with great care.
• Stay in the “safe” zone with posts that are reader-friendly and will not anger too many people. If your goal is to increase the ranking of your site (and I am assuming that it is), you want people to be attracted to your blog – and to read it regularly. .
• Keep your ear to the ground – pay attention to what other people write or say on their blogs and the responses their postings receive. You can learn a lot from this type of research.
Blogging can be a highly-effective marketing tool. You can easily create awareness of your product and it can be a catalyst for getting clients and customers to interact. It can also be an awesome platform for customers who are relatively new to your product to ask questions and vent their concerns about your product.
When a Blog is continually being updated, commented on, and generating discussions, the website ranking will increase – because of the sheer activity. Not only do the rankings improve, you will be creating more awareness of your product(s) at the same time.
Blogging About Your Product
- Blog posts must be well-written and NEVER overly long! Readers’ attention spans are incredibly short and you may lose them with long, dreary posts that are not “catchy” enough to hold their attention.
- Update regularly. If you keep your posts short, you can blog three to seven times a week without much effort – which is a good basic formula..
- Be entertaining when possible. Everyone enjoys some light-hearted humor – but avoid sarcasm it doesn’t translate well in text.
- Remember – your posts do not have to be text only. Video and photo blogging are becoming more and more popular and can be interesting ways to share your thoughts.
- Be yourself. Authenticity and original content is critical. Do not to ape, imitate or copy another person’s content.
- Finally – enjoy the process. If you don’t enjoy it, you are probably blogging about the wrong thing – and you will not be able to sustain the process! Choose something that “lights your fire.” If you are not excited about your topic, your readers will know it – and they will not return. You will not be able to build a loyal audience.