Paid Strategies #6 – StumbleUpon Advertising

Point #37 – StumbleUpon Advertising

Even though you may have heard about social media advertising and more specifically Facebook advertising, you may not have heard about Stumbleupon’s advertising platform.  The cost is about $.10 – .12 per unique visitor.  The higher priced “add-on” service level allows you to use one or more targeting add-ons such as: age, interest, geographic location, or engaged visitors.

An engaged visitor is defined by a Stumble that has …”served a user with enough time to consume the content on your URL.  This engagement is measured by many factors including time spent, page interaction and activity, share rate, and many more.”

Pricing is incremental based on number and type of targeting parameters.  Advanced reporting is provided and it also integrates with Google Analytics.

Learn more about Stumbleupon’s paid advertising here: https://www.stumbleupon.com/pd

Action Step

Stretch your creative thinking in looking for sites on which you could advertise successfully.

For example: www.PlentyofFish.com is an online dating site. I know, you may not in the relationship niche, but this may be interesting (and useful) anyway.  People who are on the POF Website have very intense needs wrapped into an emotional hot button for clicking ads to help them look better, be smarter, and wealthier.  These make them more attractive to potential partners.  Think of all the possibilities!

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