When you work from home, one of the biggest perks is that you are the boss. That means you get to run the business you created. You love what you do and even the way you do it, which leads to much better job satisfaction and greatly improved life satisfaction as well, right? Well . . . at least, “in theory.”
As with anything – especially a new business – there are always challenges.
One of the biggest challenges with any job is that there will always be elements you do not enjoy. This is particularly true when you are the boss and working entirely alone. You have to do it all, including the parts of the job that you do not like!
When you first start your own business, you wear many hats. You have to be a strategist, an accountant, a marketing specialist, a salesperson, etc.
Jumping from one responsibility to another day-after-day can severely detract from the enjoyment of having your own business. For that reason, it is important to find a solution.
How can you stop doing what you don’t enjoy?
Fortunately, I’m here to help by providing three options you can consider.
The first strategy is to outsource the aspects of the business you do not like. In other words, GET HELP!
Find others to do the work. This does not mean you must expand your business and hire a bunch of people. It means you contract with individuals to do very specific things on a regular, but limited basis.
Outsourcing is actually common practice today for online businesses. For example, you could outsource to a virtual assistant the more tedious jobs that must be done to keep the business up and running, but take time, energy and focus.
Virtual assistants can be hired to do almost anything you need: keyword research, answering emails, responding to comments on your website, marketing research, editing, social media management, booking appointments, setting-up webinars, etc., and the cost can be quite reasonable.
Outsourcing frees up your time to do the things you like, are particularly good at doing, and are critical to the business’ success.
Change the Service You Are Offering
Maybe your original idea was a little off target. For example, you have been offering web design, which requires you to do a lot of things you don’t like (such as setting up and trouble-shooting WordPress).
You can do the technical stuff, but you do not enjoy it. You are interested in the creative work and have very little time to do it. Maybe you are better suited to graphic design.
That would let design logos, icons, etc. and not be forced to worry about coding or mobile compatibility.
Never lose sight of the fact that you created the business to live the lifestyle you want – which includes doing the work you want to do, not the other way around.
If the business and/or service you are currently offering does not fit… change it!
There are many ways to automate portions of your business (especially the parts you do not like) – do your research and find them.
For example: Check out Hootsuite – which is great for social media management. Of course, someone has to load the information (a job that can be outsourced), but postings on all of the platforms can be written and scheduled well in advance. The basic service is only $9.00/month.
Another option is to write a program that can handle the fiddly bits for you. If you don’t know how, that is something you can outsource, as well.
No one solution fits all. Your choices depend on how much you know about what is available (so educate yourself) and your budget (which may be very small in the beginning). So, be creative and open to opportunities – network, use social media to look for help, check the local colleges for students who are looking for experience and will work cheap (or for nothing).
You never know when the perfect solution will appear.