Split Testing – The Secret to Success

First, let’s review why landing pages are such an important tool for your online business. They allow you to create a specific landing page for a specific audience or segment of your audience. You can direct Facebook users to one landing page and email subscribers to another. This gives you the freedom to customize the landing page for the audience – and it also gives you the ability to TEST – TEST – TEST.  You have the power to easily determine which audience is more responsive to your message.

Split testing gives you the power to determine what kind of formatting is most effective with your audience. For example, you can test something as simple as the color behind the words “Limited Time Offer.” You may learn that yellow converts better than purple. In fact, you can test just about anything on your landing page.

Split testing can be cumbersome if you do not have the right tools. The process would typically include the following: 1) Create two separate landing pages with modifications of the feature you want to test. 2)  Upload the right URL for each audience.

Instabuilder makes the process easy and manages the split testing for you. It makes choosing what and how you test very straight forward.

Variation A

You can see in this screenshot that we’re using Variation A; but, choosing other settings or creating new variations is just a click away – not cumbersome at all.

The way your landing page looks will impact its functionality and how well it converts. When visitors are instantly engaged and able to take action easily, your conversions will be much higher and you will get a better return on your investment.

As we have discussed previously, you must be clear about the purpose and goal of your landing page when you are creating them – whether it is to generate leads or convert those leads into paying customers. Then, make sure that the form and functionality support your goals and meet the wants and needs of your audience.

It requires a lot of time, energy, and effort to develop an effective marketing strategy and supporting tactics. It makes sense that it is important to back it up with landing pages that convert well. You do not want to leave visitors confusing or hanging. You do not want to leave money on the table.

You want to learn how to leverage the power of landing pages and begin using this straightforward tactic to maximize every single lead and visitor that you have.

Landing pages may sound complicated, but they do not have to be. Once you start using them, you will begin to understand the techniques and nuances that make them work. You will soon realize that goal oriented, visually interesting, and benefit/value driven landing pages produce better results.

In summary – Identify your goal, know your audience, and start building landing pages to capture those leads and start making sales. If you have a WordPress-based site, I would encourage you to look into both Instabuilder and LeadPages. They both provide the tools and support that makes creating high converting landing pages quick and easy.

Either one will be worth the investment. Start creating your landing pages today!

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