Point #41 – Retargeting or Remarketing
This is a relatively new form of marketing that works on a premise similar to the reason you use a squeeze page and offer to build a list of subscribers – it helps you connect with people who may like what you have to offer, but aren’t ready to buy – yet.
Retargeting works in a similar way by presenting ads for offers previously introduced to visitors. Perhaps you sent them to a sales page or emailed them an offer. Cookies are used to “mark” this person as a candidate for retargeted ads.
Retargeting delivers ads to consumers based upon some previous activity.
When you were Christmas shopping you browsed Amazon looking for toys for your kids. Maybe you looked at a cool RC helicopter for your daughter (OK, OK, we know it’s really for you. LOL)
You review some RC toys including a helicopter. Sweet deal, but you click away to do something else. Later in the day you are reading an article on Huffington post and lo-and-behold, there is an ad on the sidebar for that SAME RC helicopter. Isn’t that a coincidence? No, it is retargeted marketing.
Good news! This type of marketing is not just for the Big Guys. It is very effective and affordable for the rest of us without a marketing budget as big as Amazon’s.
Explore more retargeting possibilities by reviewing these sites: