Quality Is Key – Finding Freedom Series, Strategies #29-31
Quality Is Key
Quality is key to success – especially long-term success. It is critical in finding and keeping loyal, repeat customers. When you buy and sell quality it differentiates you from all the others and satisfied, happy customers keep coming back for more.
Another benefit of producing quality products and services is that they can be sold in a variety of formats, which makes your life so much easier.
Strategy #29
Differentiate on Something Other Than Price: If you have positioned yourself in the market as being a provider/seller with the lowest price, you have a continual challenge ahead of you. Be prepared for a lot of work because you will have to build and maintain a large client/customer base continuously to meet your profit goals. You will not only be challenged by the ongoing need to acquire new customers, you will also have to manage all their support requests, etc.
Focus on your quality of service, speed of service, top-notch customer service, quality of the product, or warranty – anything other than price – to differentiate your product/service. When you command higher prices, you can focus on loyal, repeat customers who can make your business profitable.
Strategy #30
Save Headaches – Buy Quality: When buying products and services for your business, it can be tempting to go for the least expensive. But, we all know, “You get what you pay for.” There are bargains available; but, be cautious. When something seems extremely inexpensive or even cheap, you must ask, “Why?” There is usually a reason, and you will pay the price ultimately if you are not careful.
Look for quality first and price second. You will be happier with the results. You will also save time and money because you will not be forced to buy a different product to replace the cheap one that doesn’t work well (or not at all). Of course, there are plenty of reputable and low cost solutions out there, but you have to do the research and resist buying impulsively.
It is always wise to do things right from the beginning. Get the RIGHT products and services for your business…do your homework and make informed decisions. It will save you a lot of pain and agony – and money – in the long run.
Strategy #31
Recycle (Reuse) Everything You Produce: Quality content and marketing materials are an untapped goldmine. If they were effective the first time around, use them again and again. Rework your advertising copy to fit a new ad campaign or repackage a series of blog articles into a viral report. New ideas for existing materials are everywhere – be open to the possibilities. Pay attention to what others are doing that seem to be working.
Another approach is to set aside quiet time each day for creative thinking. Make a list of all the content and materials you have developed that could be “recycled.” Brainstorm by yourself (or with someone else if you have that luxury) and let the ideas flow. You will be amazed at the unique possibilities you will discover. Then, all you have to do is implement the ideas.
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