Quality Content Is Critical for SEO

Quality content is critical for SEO. Without valuable content, it will be impossible to reach any level of success with your Website. Content is the foundation of your business in the “eyes” of the search engines.

Content is Critical for SEO
Image by Ivelin Radkov

Quality content is what attracts people to your website, it is what keeps them there, it is what brings them back, and is it what makes them tell others about your site. Top quality content is powerful enough to boost your PageRank.

Keywords alone will no longer work. If you continue to rely on them – or other stale SEO tactics – and you neglect content, you are missing out on an effective way to build traffic and PageRank.

Not only does good content create customers, but it creates a happy search engine when it checks your site. The content should have meaning for your visitors – something that they can take away – whether it’s informative or entertaining, and it should stick with them.

Timing and consistency matter, too. Posting good quality content is great, but you have to post it regularly and fairly frequently. If you post twice a week for three weeks and then stop and don’t post again for several weeks – all of your effort on the good postings has been wasted.

You have to keep the content flowing. Stale content will be a strike against you. Hit or miss content misses more often than it hits the target. I guarantee that your website will drop in value if you post sporadically.

How Do the Search Engines Define Good Content?

First and foremost, it must be useful to your website visitors. The content must be targeted at the audience for the specific niche or subject that is the primary focus of your site. It must be related to your domain name and all the other information on your site.

If your site is all about custom car parts, your content should reflect that. If you start posting articles on dog training, or cookbooks, the search engines will not consider the information relevant regardless of how well it is written

The amount of work involved is another factor.  A 500-word post is considered more valuable content than a 200-word post. However, avoid the mindset that more is always better because that strategy can backfire if you are not careful.  Length is a factor, but length alone is not enough.

Quality is is the power driver. It is much better to have five quality pieces on your website – posted at regular weekly intervals than it is to have fifty poor quality pieces slapped up every other day.

Write well and present well. Your material should be visually appealing and easy to read. Avoid long blocks of unbroken text, sentences that make no sense, and misspelled words. If any of those are areas of weakness for you, find a good editor.

The appearance and construction of your web site is also critical. A poorly constructed website that looks like it was put together by an amateur will not rank well.

REMEMBER: Everything is checked by the search engines – including the visuals:  images, videos, slideshows, etc. It must all tie together and be valuable to the people who visit your site.

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