Paid Traffic Strategies #1- Pay-Per-Click Advertising

Pay-Per-Click Advertising (PPC)

Point #32

Pay-per-click advertising is one of most widely known and frequently used forms of online paid advertising.  These are the ads you see on the right side, top and bottom of a search results page.  They are short snippets consisting of a headline, short text message, visual URL, and a link to a landing page.

Pay per click advertising - Google Ads Words

Some of the big players in PPC advertising:

Take Away

  1. Start collecting ideas for ads by reviewing and swiping ads displayed on search results pages for keywords in your niche.  Save this file for future reference.
  2. Perform a search using Bing or Google and select the ads in that appeal to you.

For example, today I found these top 5 PPC ads for the keyword search: stock trading tips.  Which one do you like the best?

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Online advertising has a steep learning curve, but once you understand it, you will realize that it is not as difficult as it first seems. Be sure to include pay-for-click advertising as one of your paid traffic strategies – it can be very effective.

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