Pay-Per-Click Advertising (PPC)
Pay-per-click advertising is one of most widely known and frequently used forms of online paid advertising. These are the ads you see on the right side, top and bottom of a search results page. They are short snippets consisting of a headline, short text message, visual URL, and a link to a landing page.
Some of the big players in PPC advertising:
- Start collecting ideas for ads by reviewing and swiping ads displayed on search results pages for keywords in your niche. Save this file for future reference.
- Perform a search using Bing or Google and select the ads in that appeal to you.
For example, today I found these top 5 PPC ads for the keyword search: stock trading tips. Which one do you like the best?
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Online advertising has a steep learning curve, but once you understand it, you will realize that it is not as difficult as it first seems. Be sure to include pay-for-click advertising as one of your paid traffic strategies – it can be very effective.