Point #6 – Ideas for Opt-in Bait
Ideas for opt-in bait begin with one simple rule – keep the bait simple. We have established that you must keep your squeeze page simple – that also applies to the opt-in bait. More is not better in this case. Don’t make the mistake of loading up your opt-in page with several freebies. All that does is dilutes your intent, confuses your visitors, and diminishes the number of people who opt-in.
In Point #4, we asked you to take the time to define the ideal candidate for your list. Now, you must provide them with something they value and not a bucket load of extra bait – hoping they will bite. With multiple freebies offered, even if they choose to opt-in, you will not know why. Did they opt-in for your main freebie or promise – or, did they opt-in to get all the additional goodies? Without that clarity the platform for relationship building will be wobbly. How do you build a relationship when you don’t know what piqued their interest? Do you see how that complicates the message?
Ideas for freebies or incentives to offer on your squeeze page:
These are great for niches outside of internet marketing, but they can work for Internet Marketing, as well.
- If you are a coach send out a CD/DVD, book or report.
- In the pet niche? How about a free pet id-tag, collar, or toys.
- Offline businesses often give away magnets, calendars, pens/pencils, you name it.
Yes, there is an investment in the marketing collateral, BUT you also get the person’s REAL contact information including address and perhaps a phone number to go along with the email address. That is powerful!
- Article or Report
- Subscription to a Newsletter/E-zine
Teleseminar or Webinar
Webinars are a way to introduce powerful techniques with just enough left out of the message to encourage the listener/viewer to buy a product. This is similar to some of the other offers; but, when someone takes time to attend an event, they are more inclined to purchase a product at the end of the class.
Personalized Coaching or Tutoring
This is more time consuming because it is one-on-one; but, it is a great way to build trusting relationships with your subscribers. It is also more difficult for someone to say ‘no’ to an offer at the end of a personalized session.
Things to remember:
Give away something of VALUE to your prospect that will…
- Truly help them
- Prove your credibility
- Build their trust
- Leave them thirsting for more (so you can sell your product)