Point #6 – Ideas for Opt-in Bait

Ideas for opt-in bait begin with one simple rule – keep the bait simple. We have established that you must keep your squeeze page simple – that also applies to the opt-in bait. More is not better in this case. Don’t make the mistake of loading up your opt-in page with several freebies. All that does is dilutes your intent, confuses your visitors, and diminishes the number of people who opt-in.

In Point #4, we asked you to take the time to define the ideal candidate for your list. Now, you must provide them with something they value and not a bucket load of extra bait – hoping they will bite. With multiple freebies offered, even if they choose to opt-in, you will not know why. Did they opt-in for your main freebie or promise – or, did they opt-in to get all the additional goodies? Without that clarity the platform for relationship building will be wobbly. How do you build a relationship when you don’t know what piqued their interest? Do you see how that complicates the message?

Ideas for freebies or incentives to offer on your squeeze page:

Physical Products

These are great for niches outside of internet marketing, but they can work for Internet Marketing, as well.

If you are a coach send out a CD/DVD, book or report.
In the pet niche? How about a free pet id-tag, collar, or toys.
Offline businesses often give away magnets, calendars, pens/pencils, you name it.

Yes, there is an investment in the marketing collateral, BUT you also get the person’s REAL contact information including address and perhaps a phone number to go along with the email address. That is powerful!

Digital Products

Article or Report
Video
Subscription to a Newsletter/E-zine
E-course
E-book
Membership
Software

Teleseminar or Webinar

Webinars are a way to introduce powerful techniques with just enough left out of the message to encourage the listener/viewer to buy a product. This is similar to some of the other offers; but, when someone takes time to attend an event, they are more inclined to purchase a product at the end of the class.

Personalized Coaching or Tutoring

This is more time consuming because it is one-on-one; but, it is a great way to build trusting relationships with your subscribers. It is also more difficult for someone to say ‘no’ to an offer at the end of a personalized session.

Things to remember:

Give away something of VALUE to your prospect that will…

Truly help them
Prove your credibility
Build their trust
Leave them thirsting for more (so you can sell your product)

Related Articles: