Paid Traffic Strategies #9 – Multi-channel Advertising

Point #40 – Multi-channel Advertising

Image by Richard Lewis
Image by Richard Lewis

Warning! Warning! Warning!

Multi-channel can be a powerful form of advertising, but it is not a do-it-yourself with small budget advertising strategy. It is not for the faint-hearted.

Multi-channel means they cross different platforms (desktop, tablet, mobile phone) and marketing channels (search, content, apps, rich media, video, social media.) As a result, you will definitely hit a much broader audience which can certainly pay dividends if targeted correctly. BUT . . . they is obviously a cost.

If you decide to use this strategy, you should work with an advertising manager and have a large budget in place.

Two possible providers are Advertising.com and Advertise.com. The one-word URLs for these companies indicates that they have serious marketing expertise.

When you read through the client success stories, you can see that most of them are large companies with large advertising budgets.

Action Steps

Explore other multi-channel advertising resources:

Ad.net
Federated Media Publishing
Conversant Media
Tribal Fusion

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