The last post was about personal, one-on-one engagement INTERACTIVITY with your subscribers, fans, and followers through email. Let’s move onto a wider audience through mobile devices and your website(s).

Practically every person has a cell phone, right? In fact you could say that people are addicted to their mobile devices. If not actually addicted, they are close to it. And, at the very least they “never leave home without their phone.”

Using a mobile phone is habit forming because . . .  

• It is easy to use
• In a world that is so disconnected, it makes you feel connected
• It brings immediate gratification
• It can be fun and entertaining
• It makes you feel like you won’t miss anything (never out of the loop)

This brings us back to INTERACTIVITY. Humans want to be connected to others. It is a psychological need. The continual interactivity provided by mobile devices fills that need. Since selling has always been based on psychology and filling the potential customer’s needs, this is a form of communication that you definitely want to use if it is right for your market.

The first thing you must do is consider the demographics of your target market. Are they mobile-savvy? Statistics show ages 18-35 make up the primary group with ages 35-50 a close second.

If you don’t know the answer, find out!  Check with your subscribers and customers – what types of communication do they prefer?  Do they have a strong preference for mobile over email – or vice versa? Do they prefer text messages? How do they feel about QR codes? (Do they even know what a QR code is?)

If you really want to be on top of your marketing game, have apps created for your website or your company. This can be done quite inexpensively and will help you engage with your clients more effectively. You may also be able to get apps through some of your services such as shopping carts and social networks.

Instant gratification has become a driving need in our society – AND mobile devices fill that need, so it is no surprise that people love them so much.

Just think about what you can do with them . .  .

• Let people know where you are
• Make an instant connection by phone, text, or face time
• Ask for recommendations to local businesses or websites (make sure it is yours that is recommended)
• Ask a question and get an instant answer
• Look up facts
• Find locations on maps
• Find a store (online or off)
• Make a deposit at the bank
• Have a prescription refilled
• Play games to fill time while waiting in line (or for children)
• Connect on FaceBook
• Send a Tweet on Twitter
• Check Pinterest (if they’ve got the right type of Mobile)
• Use apps to perform useful tasks, such as keeping track of what you are spending
• Find the nearest gas station, hospital, urgent care
• Enter contests
• Win prizes
• Find coupons and “deals”
• Stay in touch with family – no matter where they are in the world.

Which brings us to the main question – how can you use mobile devices to connect with your target audience? If you identify them as active mobile users, how can you reach the huge number of people who rarely use their computer any more as a communication device?

Do I have your attention?  Be sure to check in next Tuesday!

Want all of the information? Begin at the beginning:  Building an Online Business.

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