How to Split Test Sign Up Forms
If you want to list build the right way, you should start off implementing every tactic possible to get subscribers and keep them tuned into what you have to say, That includes creating good content, nurturing your list . . . AND, learning how to split test sign up forms (opt-in boxes).
You may want to test color schemes and niche themes. You may also want to find out whether a box that asks for more information than name and email converts higher (or lower) than a box that keeps it simple.
We have already walked you through creating your first sign up form, so this process should be fairly easy for you.
In order to split test opt-in boxes, you need to have at least two versions. Log into Aweber, click the Sign Up Forms tab, and create two boxes for split-testing. They should be exactly the same except for the ONE element you want to test – that element should be different.
Decide what element you want to test. As mentioned above, you can test color schemes, niche themes, amount of information you are requesting, or headlines. You can even test something as small as how the submit button is labeled – or its color.
Remember you split test one element only. DO NOT try to split test five things at once because you will have no definitive results. It will be impossible to tell what caused the differences in conversion rates.
After completing the two forms, hover over the arrow pointing down to the right of the “Create A Sign Up Form” button. From the drop down menu that appears, select “Split Test Your Sign Up Forms.”
On the next page, give the split test a name like “bluevred” or whatever you want to choose. This is for your information only. Subscribers will not see the name; but, the name should be something that helps you remember what you are testing.
Below the name area, each of the forms on that list will have a percentage next to their names. Simply change the percentages to reflect how often you would like each form to appear. The total should be 100%. A true split test will be 50%/50%.
When that step is complete, click “Save Split Test.” Then, you will see the following:
Copy the code and place it on your website into the Text Widget in your sidebar.
To check which one is converting better, log into Aweber and view the conversion stats.
When you feel you have enough reliable data on that test, create a new split test for a different element – additional items to test are the anti-spam message, the font style, etc.
Be sure to visit again on Tuesday. We will be discussing how to install a Squeeze Page. You can do split test on that, as well; but, the process of placing the code is a little more complicated. See you then.
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