Recently I have been spending a lot of time learning how to use social media effectively. One thing that has become very clear is that Internet users are inundated with product advertisements and generally tend to ignore them. One way around this is to use advertisements in disguise. These are some things I have learned about promoting products on Twitter.
Ask for feedback. You may be tempted to use the direct advertising approach with something like: “Beautiful jewelry at affordable prices.” You may drum up some interest with that approach, but others will immediately ignore because it is just another ad. Try asking for feedback instead. Post a link and ask for reviews of your product. How would they rate the quality of the jewelry? Is it affordable?
Use Promotional codes. You should offer money-saving promotional codes. Your Tweet could read: “Beautiful jewelry for sale with a money-saving 15% discount for all my Twitter friends – Code #XXXX.” This is advertising with an incentive. It offers the potential of increasing both traffic and sales.
Incorporate personal messages into your promotions. Instead of simply staying “Save 15% on all purchases – Code #0000,” add a personal message. “This offer is being made to all my Twitter friends to help you save money.” The extra personal message goes a long way.
Hold Giveaways and Contests. Do “Giveaways”, offer free samples, hold a contest with lots of winners. People love free stuff! Then, Tweet, Tweet, Tweet! I promise you will attract people to your Website or online store. Be sure your landing page is filled with products, which will capture interest and increase sales.
Be strategic with your Tweets. Limit your messages. Do not send 10 messages a day highlighting the products you sell – one Tweet a day that highlights your products is the max. Send it out at different times and find out which time slot attracts the most traffic.
Use @replies. Reply to those who send you updates or use Search.Twitter.com. Be careful about replying with an advertisement no matter how clever you think it is – use an advertisement only when it seems appropriate.