Building Your List: Finding Gold vs Doing Good

If you have been interested in online marketing for any time at all, you have heard (over and over), “The gold is in the list.” You have also, no doubt, been inundated with hundreds of offers that promised to make you a millionaire overnight. Maybe you have even been enticed by some of them with visions of beachfront mansions and days filled with nothing but idling away time on the beach with your family. And, those unfulfilled promises cost you money with absolutely no return. It happens to the best of us.

But, building a list, establishing relationships with your customers, and monetizing your website does not have to be a matter of finding gold vs doing good.

The next few postings will address list building because it is important and it should be one of your primary goals. But, I have a personal issue with anyone who builds lists for the sole purpose of cheating others out of money. Unfortunately, there are many online scam artists who do exactly that. It is plain and simply unethical.

Building your list is an important thing to work toward and making money from that list is also fine. But, once your list begins to grow, I hope that you will find an ethical balance between seeking gold and doing good.

Of course, you do not have to choose to do good, but I hope that you will. If you choose to do so, you will have the potential of reaping the same rewards and enjoying the same kind of success that top marketers with longevity and a solid reputation enjoy.

The reality is that you can go either direction. You can become a “fly-by-night” marketer who builds up a quick list, sucks it dry, knowing that customers will jump ship as fast as they jumped aboard (but the crooks do not care). They take the money and run; and . . . start all over again.

Or . . . you can go the other way and choose to do good.

If you do it right, you can have both!

See you on Friday for the first installment.

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