To start this topic, I want to emphasize there is a difference between driving traffic with Web 2.0 content pages and using social media marketing sites, even though they are sometimes all listed together as Web 2.0 sites.
My focus today is on driving traffic with Web 2.0 content pages, rather than social media sites.
Be aware that every Web 2.0 site has different rules. Some allow few to zero links and some allow unlimited links. Some have topic rules, and some do not. YOU MUST clarify the rules for each site before you waste your time building content for a particular site.
HubPages.com is an excellent place to funnel traffic through to your squeeze page. If you are able to set up a page that passes muster, it can help you achieve your list number goals. Part of their description reads:
It’s a rich and rewarding experience with a unique set of tools and resources to help Hubbers find and build an audience, easily create articles, and earn all sorts of rewards, from accolades to ad revenue. Over 29 million people explore HubPages every month.
There are dozens upon dozens of web 2.0 sites where you can plant the seeds to grow your list. For a starter list, check out: Top List of High PR Web 2.0 Sites 2015.
The great thing about these sites is that they can technically help you dominate and control an entire first page of Google, when used effectively.
Usually, Google only shows about two links from the same domain on the first page, so your squeeze page and blog may be able to grab a #1 and #2 spot. But what about numbers 3-10? It would be nice to own those as well.
You could have your other spots like this:
- #3 is your YouTube video
- #4 is your Hub Page
…and so on. With that kind of listing, regardless of which page the visitor initially choses to click through, you would have the opportunity to funnel them to your squeeze page for a name and email capture!
This strategy will take some work, but it pays off if you are consistent and follow the rules.
On Friday, we will look specifically at Social Media sites and how you should use them to drive traffic to your squeeze page.