Point #27 – Don’t Spam!
SPAM is the four-letter word (action) to be avoided at all costs in Internet Marketing.
You are probably very aware that spamming your email subscribers is a very bad idea. In fact, you wouldn’t think of it. Well, the same rule applies to social media. This is usually a newbie mistake or happens when you start using a tool to automate messages and processes.
The last thing you want to do is join Twitter or a Facebook group and then spam your latest offer over and over and over.
Social networking is for conversation – it is not for spammers. Think of it as a medium that allows you to interact 1-on-1 with people, rather than a way to “communicate with a faceless mass.” Always “speak” (post) as if you are talking face-to-face with people. It is guaranteed that if you overly promote, people will leave your network.
The simplest way to start a conversation is to ask people questions – just as you would if you were meeting personally with someone.
For example, try some of the following conversation starters:
- What’s hot in your industry this week?
- What is your favorite activity to work on in your business?
- I’m building a list of popular forums. Do you have any favorites?
- Do you use offline, traditional marketing like advertising in print?
- Have you ever advertised for interns or employees using Craigslist?
You only need to start the conversation with a question once a day, and then let the followers roll with the responses. Don’t forget to reciprocate by providing feedback such as “Likes” or “Retweets.”
- For the next 5 days, take 20 minutes daily to brainstorm 10 questions or thought provoking ideas to ask of your followers.
- Start posting those questions to your followers using the various social venues you prefer.