Don’t Spam Your Fans/Followers

Point #27 – Don’t Spam!

Image by nickylarson974
Image by nickylarson974

SPAM is the four-letter word (action) to be avoided at all costs in Internet Marketing.

You are probably very aware that spamming your email subscribers is a very bad idea. In fact, you wouldn’t think of it.  Well, the same rule applies to social media. This is usually a newbie mistake or happens when you start using a tool to automate messages and processes.

The last thing you want to do is join Twitter or a Facebook group and then spam your latest offer over and over and over.

Social networking is for conversation – it is not for spammers. Think of it as a medium that allows you to interact 1-on-1 with people, rather than a way to “communicate with a faceless mass.”  Always “speak” (post) as if you are talking face-to-face with people. It is guaranteed that if you overly promote, people will leave your network.

The simplest way to start a conversation is to ask people questions – just as you would if you were meeting personally with someone.

For example, try some of the following conversation starters:

  • What’s hot in your industry this week?
  • What is your favorite activity to work on in your business?
  • I’m building a list of popular forums. Do you have any favorites?
  • Do you use offline, traditional marketing like advertising in print?
  • Have you ever advertised for interns or employees using Craigslist?

You only need to start the conversation with a question once a day, and then let the followers roll with the responses.  Don’t forget to reciprocate by providing feedback such as “Likes” or “Retweets.”

Action Steps

  1. For the next 5 days, take 20 minutes daily to brainstorm 10 questions or thought provoking ideas to ask of your followers.
  2. Start posting those questions to your followers using the various social venues you prefer.

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share