Content Drives Traffic to Your Blog

Blogging is a digital age phenomenon. It seems there is no limit to what one can do with blogs. Even the smallest aspect of daily personal life like recording journal entries has been given an entirely new dimension. Move from there to the broader aspect of blogging that allows you to start or participate in interesting debates and discussions through a blog. And, last – and far from least – is the appealing fact that you can even earn money through blogging.

The last point is by far the most exciting innovation that has entered the blog sphere. If you are a good blogger and develop a strong enough following with more and more visitors continuously showing up to read your blog, your chances of making money are very good – simply as a result of your regular postings on the blog. Never lose sight of the fact that quality content drives traffic to your blog. 

Below is a list of things you can do to make sure that your blogging activities get rewarded by more than just comments and praise.

•    Get Registered with a Search Engine. You could get yourself registered with a search engine. But keep in mind that you must do it only if you are confident enough that your blog gets good traffic. That way, the higher the ranking your blog achieves, the more money you can make.

Writing quality content for your blog that you post regularly not only ensures that you get a steady traffic flow; but, also ensures that your blog readership will increase so that the ranking of your blog with search engines will go even higher.

•    Reader Friendly Content: At all costs keep your content reader friendly, regardless of the form – articles, poems, photographs, videos.  It must attract more and more readers and keep them interested so they return again and again.  Your readers must be the focus of your content. They must feel that they are receiving value from every post they read. This is a basic rule in marketing – meeting and exceeding customers’ expectations – providing products (information) that add perceived value to the lives of the consumers.

•    Worthwhile Content: Never post anything that would make the reader feel that he has been tricked into reading your post or into clicking on your blog link. If a reader feels tricked or misled in anyway you will probably lose that reader for life (or at least a very long time). Chances of him/her returning to your blog are minimal. If that happens often, your blog rankings over the long term will be dicey.

•    Proofread Your Content: Poor grammar, typos, spelling errors, etc. can be a huge turn-off for many readers and reduces credibility to zero. It is very likely that they will not visit your blog again simply because the writing is so poor.  Always proof read everything you write – two or three times. An occasional typo is not a big deal; but, make sure you do not make any major mistakes.

•    KISS (Keep It Short and Simple): This is a general rule of thumb for blog posts. Excessively long posts tend to get boring and may lose your reader. The reader’s time is precious and his/her attention span is likely to be short. Simple, short, informative blog posts are appreciated and will attract readers.

•    Make It Interesting: Make sure that you hold your reader’s attention by making your posts attractive and interesting. Just as a speaker must be captivating, so must a writer – especially when writing for the Internet. Write clear, precise sentences. Always make your point quickly – don’t keep the reader guessing about what you are trying to say. I guarantee that s/he will not stay long enough to figure it out.

•    Build links: Read and add comments to your favorite blogs – build a network with other bloggers – encourage them to link your site. Remember, linking increases rankings.

•    Use Keywords:  Keywords in your posts increase the search ability of your articles, which in turn leads more people to visit your blog.

•    Be Careful with Slang and Colloquialisms: It is important to write in a friendly voice; however avoid slang and colloquialisms because people from other countries may not understand what you are trying to say (remember you have a worldwide audience). Having said that, there are times when slang or a colloquialism is completely appropriate and may be the only way to make a specific point – just be careful.

•    Use Effective/Strong Titles or Headlines: A catchy post title or headline can work miracles.  It can glue a reader to your post almost immediately. However, do not use misleading post titles, or you will lose creditability.

Be consistent – post often and regularly – post entertaining and/or thought-provoking, quality content – and you will be on your way to success.

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