Everyone who has a sales funnel or is thinking about building a sales funnel should definitely read this article. It includes powerful information that you do not want to miss – from ConversionXL. Read the entire article….
The Effect Storytelling Has On The Brain
“The universe is made of stories, not of atoms.” ―Muriel Rukeyser
If your website isn’t converting, it’s likely the story you’re telling your customer’s journey through the marketing funnel isn’t resonating on some emotional level.
Believe it or not, there’s actually scientific evidence to support why stories are vital to conversion process.