How do you build links without breaking the SEO rules? You learn the rules first, of course!
To do a search on the internet, you type keywords into a search engine’s search bar. A SERP (Search Engine Results Page) will appear. Most people don’t think much about what they are seeing – all they want is to find the information they are seeking.
However, for the business person who is relying on SERP to drive traffic to their website, they can tell rather quickly if they will have a lot of success (or little success) in getting traffic from the search engines – if you know how.
One of the better-known ways to bring in traffic in is to use SEO strategies that will improve your page rank – the higher the better. Legitimate link building is one way that increases page rank – and as a result, will drive more traffic to your website.
Unfortunately, there are many people who have used dishonest methods to build links – methods learned from unscrupulous marketers who taught “black hat” tactics. That is a practice to avoid at all costs.
If you are interested in learning legitimate, “white hat” tactics to build links and raise your page rank in search results, you will definitely want to invest in SEO Engima Reloaded. This product takes aim at shady ranking strategies and tries to help entrepreneurs learn the right methods.
Google cracked down with a vengence on websites that employed tactics for scamming the system. As a result, all site owners have to be more careful in their link-building strategies. If you are not careful, you could end up violating the rules of SEO, which means you would be penalized with a drop in your ranking and a loss of traffic.
It is absolutely unnecessary to break the rules! There are legitimate ways to build solid links that will not get you in trouble. Every time you consider a new link-building strategy, there is one question that keep you within the boundaries of the rules. That question is, “Is this link relevant?”
What Makes a Link Relevant?
First and foremost – it should be a natural link and fit well in the context of the page’s content. For example, if you have a website that focuses on gardening, you do not want to post a link for natural remedies to treat acne. Those two topics have no relationship to each other – the link would be completely irrelevant in that context. Unnatural links can get you penalized. It is very likely that a search algorithm will catch it.
Never add a link to your site that will not be beneficial to visitors. When they visit a “linked” site, they must find something that has the potential to be of value and interest to them. In other words, it should relate in some way to your niche.
A link to a site that has no information (an empty link), it is considered a failed link. So, always check your links carefully. Even if your site is full of relevant content, if you link to a site that is not relevant – it will hurt your site’s ranking.
SEO Enigma Reloaded will show you how to use links to your advantage – including how to use nofollow attributes to keep search engines happy. You can use “rel=nofollow” to keep from getting penalized for any links that aren’t natural. This lets that site link be ignored. You will see this with paid links.
When your anchor text has links, you need to use a nofollow in order to avoid getting busted by the algorithm. If you are guest blogging on someone else’s site, don’t use keywords in the anchor text that lead back to your site.
Another way you want to avoid breaking the rules of SEO is to make sure that you do not have any external links in your website footer. Many people don’t even realize they are there – so double check and clean up any SEO-damaging