Search Engine Optimization – Are You Current?
It is critical to bring your SEO strategy current. Search Engine Optimization (SEO) involves much more than zeroing in on a couple of aspects and rarely move beyond that point. Because it is so complicated, most business owners – especially newbies – tend to do exactly that. Fortunately, it does work to some degree, but it is not foolproof.
Focusing on two aspects in the beginning is understandable, but it is very important to continually update your SEO strategy if you want your business to thrive. In fact, the only part of SEO that you can control is your own game plan. You certainly cannot control the other players – which includes the most important players of all – the search engines.
Secret Algorithms Shake out the Spammers
Spammers learn how the algorithm of a particular site works and try to beat the rules for as long as they can (until they get caught).
Some of the tactics spammers use:
- Using irrelevant content
- Keyword stuffing
- Numerous link swapping strategies
Three Major SEO Mistakes You Must Not Make
- Overusing keyword density – breaking the 80/20 rule. Content includes everything on your pages (100%). Only 20% should be optimized for the search engines and 80% should be quality content and SHOULD NOT be related to SEO.
- Posting content that makes no sense. Keywords thrown in without any concern whether they make sense, or not.
- Having several pages that are repetitive – all saying the same thing about the same product or offer.
The most upsetting part about the actions of these spammers who try to beat the system is that is all comes back to bite the people that are being honest in what they do. In other words, we all pay the price.
When search engines realize what the spammers are doing, they “clean house” by changing their algorithms. As a result, even the good guys can be hit hard by the changes and watch with great frustration as their site rankings fluctuate.
What this means to you and me – and everyone who is trying to do business legitimately is that SEO strategies that are working right now may not work in the future.
Thanks to the spammers, you can be certain that the changes that have been made over the past year or so are not going to be one time changes. The spammers are not going to give up trying to figure out the algorithm updates and how to game it, even though it will be a waste of time for them.
By the time they figure it out, the search engine will have moved on to another update. There is no doubt that search engines are going to continue to change algorithms well into the future. That means that SEO strategies must be updated regularly in order to be effective over the long haul. You must make sure that you embrace white hat, evergreen SEO strategies – and continually update them.
Strategies Become Stale and Outdated
At this point you may be feeling frustrated, even upset, at the thought of search engines using new, secret algorithms which force you to continually be dealing with changes. At first glace, it seems like a bad thing; but, it may be that those changes could be in the best interest of your business – and here is why.
When SEO first started, the savvy online businesses owners understood the power of keywords and started using them to attract visitors to their websites, which they hoped would convert into sales.
Short-tail and long tail keywords became popular SEO buzzwords. Articles on how to use keywords effectively were everywhere. Suddenly everyone was using keywords. That meant that instead of only a few people who knew how to use keywords to rank high on the search engines, there were now hundreds of thousands – and the competition intensified.
You have probably learned from life experiences that it is much harder to be a little fish in a big pond than it is to be a big fish in a little pond. You have to stay on the leading edge of what works (and what doesn’t) and keep your strategies fresh and up-to-date in order to compete.
Whether you like it or not, the changes in these algorithms are forcing you to stay on top of what is working in SEO and what is not.
Think about it – keeping the same SEO tactics you have always used is like having an 80s hairstyle in 2014. Just because it was popular and worked at the time does not mean that it is still a good idea.
There are some good examples of what used to be an effective SEO strategy but is now stale. A seriously outdated tactic is focusing on one specific search engine because you believe it is better at producing organic traffic than all the others. This should no longer be part of your strategy
If you continue using that strategy, you are “putting all your eggs in one basket” and jeopardizing your business. In today’s market it is critical to target your SEO toward multiple search engines so that the majority of your traffic doesn’t come from one place. Then, you must learn to use site analytics to track the source of your traffic and help you determine where you need to target.
Excessive automation is also quickly becoming outdated. It was developed to help incredibly busy people streamline their lives – and it worked. But, it robs you of valuable social media interaction. You need to concentrate on SEO tactics for social media that will help you to build one-on-one relationships that have the power to help grow a business.
Finally – article directories are particularly outdated. If that is one of your SEO strategies, let it go immediately. Having said that, articles directories may still help you brand yourself as an expert; but, it will not deliver the results that were once possible. There are other strategies that can be a much better use of your valuable time.
SEO Enigma Reloaded
SEO Enigma Reloaded provides fresh, updated material that is ready to use and will help you dominate your niche. It delivers “Cutting Edge” 2014 SERP dominance because it has the most advanced information for SEO strategies on the market right now. Don’t panic if you are new to SEO. It can be used by everyone from the beginer to the experienced SEO strategist. With implementation, you will quickly boost your business.
The program by Anton Nadilo and John Shawcross offers so much information that it is on par with a college course in 2014 SEO strategies.
The information will explain the changes that have been made with SEO and how the search engine algorithm affects your site. For easier understanding, the explanation includes screenshots as a visual support to the written information.
The program will teach you how to get targeted organic traffic. It also provides an in-depth section on how to work with keywords, as well as information on how the competition may be using them.
Website construction is a major factor in your search engine results. SEO Enigma Reloaded, will give you guidelines for your website so you can make any necessary changes to bring it up to date.
Blogs are a common tool used today to help businesses grow, but many people do not understand how it can help with SEO strategy. If you are using WordPress for your blog, the program will show you how to use WordPress to take advantage of important SEO strategies. You will be given cutting edge information that your competitors are not yet aware of, which will give you an edge.
Social signals are a little known SEO advantage that you may not be using, which the program also explains in depth.
There is a complete section covering mobile SEO strategies that will help you dominate the competition. This is timely information since many of your audience may use mobile technology to access information.
SEO Enigma Reloaded will teach you how to evolve your SEO strategy to bring it current in order to build a bigger, better, more sustainable business – including the latest change in the Google algorithm, which you need to understand in order to rank well in the search engines.
I urge you to check it out today.