Article Marketing Simplified
Using articles as a marketing tool is a strategy that you should understand and possibly incorporate in your business plan.
Article marketing is generally used for SEO (Search Engine Optimization) and to drive traffic to your website.
The strategy is to write and post quality articles throughout the Web that explain your products, your company, or anything of interest to your targeted market niche – with links back to a website.
The articles are intended to draw the attention readers and ignite their interest in your company and what you have to offer.
Well-written, informative articles make readers want to know more and generate visits to the associated Website. As a result, articles can be very effective as a traffic-generating tool.
The articles used for this purpose ARE NOT advertisement articles that blatantly promote products, services and companies in a very subjective manner.
Quality Articles Generate Interest
These articles are informative and interesting. They are written in a neutral and unbiased tone for the purpose of creating a positive image for the product, service, and/or company without the hard sell aspect that is found in an advertisement.
For example, an online shop that sells chair cushions and decorative throw pillows will use article marketing by publishing articles such as, “5 Things You Need to Know About Buying Seat Cushions”, “Colorful Spring Designs to Liven Up Your Patio”, and “How To Enhance Your Bedroom with Elegant Pillows”.
The titles indicate that the reader will learn something useful. They do not directly promote a brand or company. They create credibility and a positive image for the brand and/or company that provided the articles.
Use SEO Techniques
Since the goal of article marketing is to generate traffic, they often incorporate the SEO technique of including popular keywords and keyword phrases related to the targeted market niche.
The standard density is 2 to 3 percent. A higher density may result in the article being black listed as “spam.”
The recommended length is 300 to 500 words, which is long enough to be informative, but short enough that it is not boring.
A Strategy Worthy of Consideration
If writing is your strength, this is a good option. If not, you can outsource the writing, or hire a staff member to do it for you.