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Selling Online

December 22, 2015

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If selling online appeals to you, you must first decide on your product or line of products. This can be the $64,000 question – and often confounds the smartest entrepreneurs. Putting it simply – you can sell almost anything; but, running a successful online business is not quite so simple. There are important factors to consider. […]

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Introduction to Internet Marketing

December 15, 2015

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The business world is changing so rapidly, it can be a challenge just to keep up.  But, we all know that Internet marketing is here to stay and anyone who is interested in doing business today, must be clear about what it is and how it works. The purpose of this new series is to […]

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Split Testing – The Secret to Success

December 8, 2015

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First, let’s review why landing pages are such an important tool for your online business. They allow you to create a specific landing page for a specific audience or segment of your audience. You can direct Facebook users to one landing page and email subscribers to another. This gives you the freedom to customize the landing […]

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Leveraging Images and Formatting (Part II)

September 25, 2015

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In today’s post we will continue with how to leverage images and formatting in your landing page design. If you missed Part I, be sure to check it out. Graphics and Images Leverage images to direct the eye is an important part of effective landing page design. Going once again to the Paleo Diet landing page […]

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Leveraging Images and Formatting (Part I)

September 22, 2015

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If you have been working on the Internet for any time at all – and if you have been paying attention to other marketers’ landing pages, you know that visual appearance can make all the difference. Formatting and design are as important  as  the words in attracting customers and selling products/services. The way your landing page looks is a […]

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Describing the Benefits Up Front

September 18, 2015

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This post is a continuation of the structure and components of a landing page. We will start with a critical one – describing the benefits you are offering. Describing the Benefits In order for a visitor to take action once he arrives on your landing page, he must quickly be able to figure out the WIIFM […]

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Structure of a Landing Page

September 15, 2015

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The structure of a landing page and the fundamental components are determined by the size of your page as well as your goal. In the previous post,Types of Landing Pages, there was a screenshot of a landing page with bullet points  that would typically be classified as short copy, which is defined as less than 500 […]

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Types of Landing Pages

September 11, 2015

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Before you start crafting your first landing page, think about the goal or purpose of the page. Do you want to convert visitors to leads? OR – do you want to convert leads into customers? There are different types of landing pages you can use depending on what you are trying to achieve. For example, […]

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Start Building Your List Today!

September 4, 2015

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We have covered the steps for list building from beginning to end. So, no more procrastinating. You can start building your list today. If you have joined us for the first time, the series starts with: Building Your List – Finding Gold vs. Doing Good.  Building a list is something that should be done by […]

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Block Annoying People from Your List

September 1, 2015

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As you build your list, you may acquire what is commonly referred to as trolls. Simply put, these are people who have nothing better to do than annoy others or cause trouble of some kind. When it happens – do not panic. Everyone has them – even the marketers who are incredibly careful, and do […]

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