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Dealing with Pressure

April 13, 2017

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Now that we have looked at what pressure is and explored its causes and effects, it is time to turn our attention to perhaps the most important part of this discussion – dealing with pressure. In this posting, we are going to take a close look at specific tactics and strategies that can help you […]

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Managing Contract Writers

July 12, 2016

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The individual or individuals you have found may seem like a good fit in personality and writing style, but you never know until you start working with them. There are some specific steps required in managing contract writers. If your first choices don’t work out, don’t throw up your hands and quit trying. Outsourcing is […]

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Create Content with an Emotional Hook

June 28, 2016

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Content with Emotional Hooks

You have two to three seconds to get your readers’ attention. The easiest way to do that is to create content with an emotional hook. The goal is to engage them, keep them reading to the end, and compel them to share the message with others. When this happen on a regular basis, your brand […]

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What to Write for Online Content

June 24, 2016

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Now that we have reviewed the guidelines, it is time to start writing (if you haven’t already started); but first you must generate some ideas and decide what to write for online content. Regardless of the type of business you run, I guarantee you know more than your customers. You have experience and valuable expertise to […]

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Writing Online Content

June 14, 2016

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Cliché?  Yes, but also true. In today’s business world, writing online content is necessary to create an online presence. Quality content is the heart of that presence. That means every business owner must now wear another hat, even if they have never written before and they are convinced that writing online content is not in their […]

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The Magic of a Squeeze Page

February 26, 2016

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The big question is always: Where do you get email addresses to make up your contact list?”  There are a number of effective methods, but one of the most popular and widely used is employment of a squeeze page. If this is a new term to you – a squeeze page is a simplified html […]

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February 19, 2016

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Stay in Touch Good marketing and finding new customers is always important. Keeping the customers you have is critical. Remember that your customers have many options so you must stay in touch. Don’t give them the chance to look elsewhere. This requires a lot of time and effort – so much so that the challenge […]

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January 26, 2016

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Blogging – A Great Choice The basic requirement is that you have a topic that “lights your fire” and stimulates your creative thinking. This is the foundation that will make success possible as you share ideas, thoughts, and information with others through your writing. What could be better than earning money as a result of writing […]

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Article Marketing

January 19, 2016

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Article Marketing Simplified Using articles as a marketing tool is a strategy that you should understand and possibly incorporate in your business plan. Article marketing is generally used for SEO (Search Engine Optimization) and to drive traffic to your website. The strategy is to write and post quality articles throughout the Web that explain your products, your […]

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Content Marketing

January 15, 2016

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Content Marketing vs Article Marketing The first thing to address when discussing content marketing is – how is it different from article marketing? People often confuse the two even though they are quite different. The best definition I have found for Content Marketing comes from the Content Marketing Institute: A strategic marketing approach focused on creating and distributing […]

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