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Dealing with Pressure

April 13, 2017

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Now that we have looked at what pressure is and explored its causes and effects, it is time to turn our attention to perhaps the most important part of this discussion – dealing with pressure. In this posting, we are going to take a close look at specific tactics and strategies that can help you […]

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Focus Is Critical to Success

September 9, 2016

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Unless you are completely focused on your goals and the work you are doing to move to toward them, you can become impatient with yourself, anxious about things that are not getting done, and unable to complete projects that can take you to the next level of  success. Focus is critical to success. Everyone struggles […]

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Protect Your Assets when Outsourcing

July 15, 2016

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Chances on you have spent a lot of time, energy, and money developing your niche, selecting your list of keywords, creating marketing strategies, and more. You have worked hard and must protect your assets when outsourcing. It is important to be aware of the dangers. Hopefully, the niche you have selected has a large audience and […]

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Managing Contract Writers

July 12, 2016

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The individual or individuals you have found may seem like a good fit in personality and writing style, but you never know until you start working with them. There are some specific steps required in managing contract writers. If your first choices don’t work out, don’t throw up your hands and quit trying. Outsourcing is […]

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Outsource Content Creation

July 8, 2016

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Outsource Content Creation

Producing fresh, valuable content day-after-day can be a challenge. But, to be a successful content marketer, it is essential that you do exactly that.  Learning how to outsource content creation can be the solution. Regardless of your needs – either a full-length monthly newsletter or content for a daily or bi-weekly blog is time consuming. […]

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Is Your Content Being Plagiarized

July 5, 2016

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Is Your Content Being Plagiarized

Is your content being plagiarized? Are other people stealing from you and benefiting from your hard work?  These are questions every content writer should be asking – and diligently monitoring. This issue has recently come to my attention and I wanted to share my concern with all of you. Plagiarism is the act of stealing someone’s work and presenting […]

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Ethical Content Marketing

July 1, 2016

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Ethical Content Marketing

The Internet is filled with scammers and spammers. Make sure you are not one of them. Be one of the good guys – focus on ethical content marketing at all times. It is not simply bad to be unethical, it will eventually come back to haunt you. Although the Internet is vast, a niche can […]

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Create Content with an Emotional Hook

June 28, 2016

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Content with Emotional Hooks

You have two to three seconds to get your readers’ attention. The easiest way to do that is to create content with an emotional hook. The goal is to engage them, keep them reading to the end, and compel them to share the message with others. When this happen on a regular basis, your brand […]

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What to Write for Online Content

June 24, 2016

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Now that we have reviewed the guidelines, it is time to start writing (if you haven’t already started); but first you must generate some ideas and decide what to write for online content. Regardless of the type of business you run, I guarantee you know more than your customers. You have experience and valuable expertise to […]

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Writing High-Quality Online Content

June 21, 2016

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writing high quality online content

Guidelines for Writing High-Quality Online Content In the previous posts we discussed what online content is and who should write it. Today we are going to cover a few basic guidelines to help you get started writing high-quality online content that provides value for your readers. Let Go of Perfectionism This is a cross to […]

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