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Re-frame Criticism

January 10, 2017

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Most people automatically flinch when they hear the word “criticism.”  Hearts beat a little faster and preparation for the worst is set in motion. Rather than react in such a typical way, you would be wise to re-frame criticism. What Is Criticism Really? Have you ever looked up synonyms for criticism? If you have, you […]

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Respond to Criticism – Don’t React

December 27, 2016

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You will be criticized in life – no matter what you do. That is a fact! As a writer, an artist, a designer, a chef, an executive, child or parent, it doesn’t matter.  Regardless of your career path or other roles in life, there will always be critics. Because of that, it is important to […]

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Focus Is Critical to Success

September 9, 2016

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Unless you are completely focused on your goals and the work you are doing to move to toward them, you can become impatient with yourself, anxious about things that are not getting done, and unable to complete projects that can take you to the next level of  success. Focus is critical to success. Everyone struggles […]

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The Power of Focus

September 6, 2016

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  Lack of focus is NOT inevitable. However, if you let it be a problem in your life, it can keep you from achieving your potential. On the other hand, the power of focus cannot be denied. In fact, it is the secret to success. We live in a world of information overload and massive […]

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Outsource Content Creation

July 8, 2016

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Outsource Content Creation

Producing fresh, valuable content day-after-day can be a challenge. But, to be a successful content marketer, it is essential that you do exactly that.  Learning how to outsource content creation can be the solution. Regardless of your needs – either a full-length monthly newsletter or content for a daily or bi-weekly blog is time consuming. […]

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Ethical Content Marketing

July 1, 2016

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Ethical Content Marketing

The Internet is filled with scammers and spammers. Make sure you are not one of them. Be one of the good guys – focus on ethical content marketing at all times. It is not simply bad to be unethical, it will eventually come back to haunt you. Although the Internet is vast, a niche can […]

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Create Content with an Emotional Hook

June 28, 2016

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Content with Emotional Hooks

You have two to three seconds to get your readers’ attention. The easiest way to do that is to create content with an emotional hook. The goal is to engage them, keep them reading to the end, and compel them to share the message with others. When this happen on a regular basis, your brand […]

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What to Write for Online Content

June 24, 2016

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Now that we have reviewed the guidelines, it is time to start writing (if you haven’t already started); but first you must generate some ideas and decide what to write for online content. Regardless of the type of business you run, I guarantee you know more than your customers. You have experience and valuable expertise to […]

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Writing High-Quality Online Content

June 21, 2016

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writing high quality online content

Guidelines for Writing High-Quality Online Content In the previous posts we discussed what online content is and who should write it. Today we are going to cover a few basic guidelines to help you get started writing high-quality online content that provides value for your readers. Let Go of Perfectionism This is a cross to […]

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Writing Online Content

June 14, 2016

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Cliché?  Yes, but also true. In today’s business world, writing online content is necessary to create an online presence. Quality content is the heart of that presence. That means every business owner must now wear another hat, even if they have never written before and they are convinced that writing online content is not in their […]

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