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Dealing with Pressure

April 13, 2017

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Now that we have looked at what pressure is and explored its causes and effects, it is time to turn our attention to perhaps the most important part of this discussion – dealing with pressure. In this posting, we are going to take a close look at specific tactics and strategies that can help you […]

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Protect Your Assets when Outsourcing

July 15, 2016

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Chances on you have spent a lot of time, energy, and money developing your niche, selecting your list of keywords, creating marketing strategies, and more. You have worked hard and must protect your assets when outsourcing. It is important to be aware of the dangers. Hopefully, the niche you have selected has a large audience and […]

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Managing Contract Writers

July 12, 2016

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The individual or individuals you have found may seem like a good fit in personality and writing style, but you never know until you start working with them. There are some specific steps required in managing contract writers. If your first choices don’t work out, don’t throw up your hands and quit trying. Outsourcing is […]

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Outsource Content Creation

July 8, 2016

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Outsource Content Creation

Producing fresh, valuable content day-after-day can be a challenge. But, to be a successful content marketer, it is essential that you do exactly that.  Learning how to outsource content creation can be the solution. Regardless of your needs – either a full-length monthly newsletter or content for a daily or bi-weekly blog is time consuming. […]

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Ethical Content Marketing

July 1, 2016

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Ethical Content Marketing

The Internet is filled with scammers and spammers. Make sure you are not one of them. Be one of the good guys – focus on ethical content marketing at all times. It is not simply bad to be unethical, it will eventually come back to haunt you. Although the Internet is vast, a niche can […]

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Create Content with an Emotional Hook

June 28, 2016

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Content with Emotional Hooks

You have two to three seconds to get your readers’ attention. The easiest way to do that is to create content with an emotional hook. The goal is to engage them, keep them reading to the end, and compel them to share the message with others. When this happen on a regular basis, your brand […]

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What to Write for Online Content

June 24, 2016

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Now that we have reviewed the guidelines, it is time to start writing (if you haven’t already started); but first you must generate some ideas and decide what to write for online content. Regardless of the type of business you run, I guarantee you know more than your customers. You have experience and valuable expertise to […]

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Understanding Online Content

June 17, 2016

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We will get to the guidelines soon, but first, I need to introduce you to the world of online content. Unless you have been living in a cave, you have read content online, and probably a lot of it. What you may not have noticed are the differences between a blog post and an article for […]

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Writing Online Content

June 14, 2016

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Cliché?  Yes, but also true. In today’s business world, writing online content is necessary to create an online presence. Quality content is the heart of that presence. That means every business owner must now wear another hat, even if they have never written before and they are convinced that writing online content is not in their […]

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Methods for Generating Traffic

March 11, 2016

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Effective methods for generating traffic to your website will be the life blood of your marketing strategy. Continuously increasing traffic flow is critical if you want to succeed as an online marketer. There are many methods that can be used. A few are listed below.  I recommend you try them one at a time and track your results. […]

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